Step 1
🔍 Choose your product. It should:
Attach a screen recording/screenshots to justify your selection
Explain your selection here
Step 2
Map the user journey for your product on whimsical. Identify gaps in service, possible customer pain points, customer requests for a particular feature. Based on your analysis, explain if the partnership can close gaps in service, solve for customer pain-point. Can you build the requested feature yourself? If no, can partnership solve for this?
👉🏼 Post whimsical links/images here
👉🏼 Explain your analysis here
Fitelo is currently offering weight loss by guiding clients on weight loss but it does not have end to end solution. Above the primary feature customers are seeking.
Step 3
🔬 Conduct a litmus test to check whether your product is ready for partnership.
Question | Yes/No |
---|---|
Do you have Product-Market Fit? | Yes - 50000 clients already served and profitable |
Are you finding it difficult to acquire new customers or enter a new market? | No, Fitelo has been robust on social media where clients are reaching out |
Are you looking to drive power usage? | Yes, Do not have end to end solution |
Do you have customers making requests for an integration? | Yes, Customers are seeking a few solution |
👉🏼 Final litmus test result:
Customers are seeking partnership to get the end to end solution for their problem to get onboarded and be a long term member.
Apply the Partnerships Framework
Go to each page to step-by-step formulate your partnership strategy
👉🏼 State the following for your product:
👉🏼 Explain your ICP here:
👉🏼 Mention your brand values here:
Become a part of life, committed to excellence and be the most transparent partner
👉🏼 Explain your current market here:
👉🏼 Share your list of possible partners here:
Perform a partner fitment test using the template belowQuestions you should ask | Food Darzee | Ojo | Swiggy | Zomato | Score |
---|---|---|---|---|---|
Is our goal aligning? | Yes | Yes | No | No | 2 |
Do we have customer requests? | Yes | No | Yes | Yes | 2 |
Does our ICP match? | Yes | Yes | No | No | 2 |
Will our brand image improve? | Yes | Yes | No | No | 2 |
Do our brand values match? | Yes | Yes | No | No | 2 |
Can I increase the price of my product after the partnership? | Yes | Yes | No | No | 2 |
Will the partnership let me enter new markets? | Yes | Yes | Yes | Yes | 4 |
Scoring Method Yes - 1; Maybe - 0.5; No - 0
Step 5 - Outreach strategy
📝 Create a list of possible PoCs
👉🏼 Mention your PoC list here
Use the decision framework to finalise your first outreach PoC
PoC Contender | Do they have high intent to make the partnership successful? | Would their motive align with you to make the partnership successful? | Are they likely to respond quickly? | Have they worked on partnerships in the past? | Would they have the bandwidth to pull off the partnership? | Can they align various stakeholders and teams to build the partnership? | Score |
---|---|---|---|---|---|---|---|
Food Darzee | Yes | Yes | Yes | No | Yes | Yes | 5 |
Ojo | Yes | Yes | Yes | No | Yes | Yes | 5 |
Swiggy | No | No | No | No | Yes | Yes | 2 |
Zomato | No | No | No | No | Yes | Yes | 2 |
Contender 5 | |||||||
Contender 6 | |
Scoring Method Yes - 1; Maybe - 0.5; No - 0
📝 Draft your first outreach message to the PoC. Mention clear subject, your introduction, the ‘why’, goal alignment, and clear CTA.
👉🏼 Write your outreach message here
Subject: Proposal for Partnership: Fitelo and Food Darzee Collaboration
Dear Food Darzee,
I hope this email finds you in good health and high spirits. My name is Abhay, and I represent Fitelo, a leading health counseling and personalized diet planning platform dedicated to assisting clients in achieving their weight loss and wellness objectives. We have been keenly observing the changing landscape of the health and wellness industry, and we believe that a strategic collaboration between Fitelo and Food Darzee would be mutually beneficial and highly valued by our clients.
Our clients often express the desire for a seamless integration of health-conscious meal planning and delivery services. This led us to recognize the potential of a partnership with Food Darzee. We firmly believe that by joining forces, we can provide our clients with not only personalized diet plans but also the convenience of having these plans translated into delicious and health-focused meals delivered to their doorstep every day.
This partnership aligns perfectly with our shared goal of enhancing the overall health and well-being of our customers. We envision a collaborative approach where Fitelo's expert nutritionists work closely with Food Darzee's culinary team to ensure the highest standard of personalized, nutritious meal offerings.
We would appreciate the opportunity to discuss this potential partnership further and explore how we can collectively offer an enhanced and holistic experience to our clients. Looking forward to your favorable response.
Warm regards,
[Your Name] [Your Position] Fitelo
🚨 Uh oh! Imagine haven’t received a response for any of your outreaches. Your filled out their partner form, tried contacting them on LinkedIn, found a POC from the company but to no avail.
Use the FES job matrix to identify potential follow ups approaches for different POCs.
What would your strategy be to get your foot in the door to reach a meeting?
Outline the channel you’ll reach out on, the message you’ll send, and any follow-ups you might want to do. Build a comprehensive strategy from A-Z on how you’ll reach out on email, socials, cold calls etc.
👉🏼 Submit your strategy here
💡 Create your first call design with the partner PoC. Divide it in terms of what you will do:
Before the call
Research your partner’s current goals (what do they talk about on their website, social handles, content blogs, recent events, other resources)
👉🏼 Write partner’s current goals:
Food Darzee talks about nutrition, health, and achieving fitness goals through our tailored meal plans. Nourishing our customers with wholesome, balanced meals that support their unique health aspirations. Expertise in dish preparation which ensures that each dish is meticulously crafted to contribute to a healthier lifestyle. By focusing on the nutritional value and the impact of our food, we aim to empower individuals in their journey towards optimal health and well-being.
Do these goals align with your current goals?
👉🏼 Justify your reasoning here
Yes, Both Foood Darzee and Fitelo have aim of making their client healthy.
Why should the partner consider you? Perform a competitive analysis + identify mutual customer pain point to find your edge against the competition
Competitive Analysis Template
Comparison Metric | Your Organisation | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 |
---|---|---|---|---|---|
Metric 1 | |||||
Metric 2 | |||||
Metric 3 | |||||
Metric 4 | |||||
Metric 5 | |
Create a value prop for your partner
👉🏼 Submit your value prop design here
📞 During the call
Create a conversation design for your first call with your partner PoC. Set expectations, discuss how your joint solution benefits mutual customers, build trust, outline deliverables
Optional: Take a feeler on possible GTM opportunities you could explore
👉🏼 Submit your conversation design here:
Objective: To set expectations, discuss the benefits of the joint solution for mutual customers, build trust, and outline deliverables.
Participants: Abhay from Fitelo, [Food Darzee's Point of Contact (PoC)]
Agenda:
1. Introduction and Warm-up
2. Overview of Fitelo and Food Darzee
3. Objectives of the Partnership
5. Expectations and Deliverables
6. Next Steps and Action Items
📝 After the call Create a summary that you’ll send to your partner PoC
👉🏼 Submit your summary here:
Mention your stakeholder and team concerns for this partnership. Explain how would you address each concern.👉🏼 Stakeholder concerns:
👉🏼 Product team concerns:
👉🏼 Marketing team concerns:
👉🏼 Sales team concerns:Dual Product Pitch: Effectively presenting two distinct products - Fitelo for weight guidance and Food Darzee for food delivery.
💡 Solving for trust and engagement with the partner
👉🏼 Strategy for trust building Utilize Face-to-Face Interaction: Leverage in-person interactions for critical decision-making, fostering stronger relationships and effective outcomes. Keep it touch with the POCs with the chance to invest, showcasing their vested interest and fostering a deeper level of trust and collaboration.
👉🏼 Strategy for improving transparency Provide weekly, fortnightly, and monthly updates on referred customers and product features.
👉🏼 Strategy for increasing engagement Involve stakeholders in feature planning and rollouts through frequent consultations.
💡 Before creating your GTM strategy, answer these questions:
👉🏼 What is the problem you are solving for? Food Darzee is solving the problem of getting the right meal similar to what has been recommended
👉🏼 Is there demand for your offering? Majority of the Customer have the guidance but do not have right resources to fufil their need
👉🏼 Who’s your brand offering for? All the customer who do not have time to cook food
👉🏼 Where does your ICP spend most of their time? Social Media, Youtube, Offices
💡 Create a co-marketing strategy for your partnership, include the teams involved, timelines, and effort. If the co-marketing activity is on the partner’s real estate, please mention the approach you'll follow to convince your partner.
Co-marketing Activity | GTM stage (Pre-launch, Launch, Post-launch) |
---|---|
Customer Testimonials | Post - Launch |
Whatsapp Marketing | Pre - Launch |
Instagram, FaceBook | Launch |
Youtube | Launch |
|
If the co-marketing is on the partner’s real estate, please mention the approach you'll take
👉🏼 Write your approach here
Pitch:
Comprehensive Health Assessment: Highlight the integrated approach, where customers receive customized food recommendations based on their individual health assessment. Key Value Propositions:
Optimized Food Choices: Emphasize how this collaboration optimizes food choices, enhancing the efficiency of their health journey. Exceptional Results: Showcase the potential for exceptional outcomes through the symbiotic partnership of Food Darzee and Fitelo. Customer Benefits:
Personalized Health Experience: Communicate how this collaboration tailors the health journey uniquely for each individual. Efficiency and Effectiveness: Convey that customers can achieve their goals more effectively and efficiently with this holistic approach. Call to Action:
Actionable Step: Encourage customers to take the first step by engaging in the integrated health assessment for a personalized health and nutrition plan.
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