Partnerships Led Growth

Step 1

🔍 Choose your product. It should:

1. Be a tech product
2. Have achieved PMF

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• Fitelo is a mid size organisation and has helped many clients on losing weight. There are number of features/facilities it user seeks which can offered by have right parterns and increasing the appetite to pay.

Step 2

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👉🏼 Post whimsical links/images here

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👉🏼 Explain your analysis here

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Fitelo is currently offering weight loss by guiding clients on weight loss but it does not have end to end solution. Above the primary feature customers are seeking.

Step 3

🔬 Conduct a litmus test to check whether your product is ready for partnership.

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👉🏼 Final litmus test result:

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Customers are seeking partnership to get the end to end solution for their problem to get onboarded and be a long term member.

Apply the Partnerships Framework

Go to each page to step-by-step formulate your partnership strategy

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Step 4 - Identifying the right partner

👉🏼 State the following for your product:

1. Who is your ICP?
2. What are your brand values?
3. What is your current market? (Types of companies, industry sectors, geographical reach)
4. Create a list of possible partners and perform a partner fitment test.
5. What does your partner gain from this partnership?

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👉🏼 Explain your ICP here:

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👉🏼 Mention your brand values here:

Become a part of life, committed to excellence and be the most transparent partner

👉🏼 Explain your current market here:

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👉🏼 Share your list of possible partners here:

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Scoring Method Yes - 1; Maybe - 0.5; No - 0

Step 5 - Outreach strategy

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📝 Create a list of possible PoCs

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👉🏼 Mention your PoC list here

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Use the decision framework to finalise your first outreach PoC

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Scoring Method Yes - 1; Maybe - 0.5; No - 0

📝 Draft your first outreach message to the PoC. Mention clear subject, your introduction, the ‘why’, goal alignment, and clear CTA.

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👉🏼 Write your outreach message here

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Subject: Proposal for Partnership: Fitelo and Food Darzee Collaboration

Dear Food Darzee,

I hope this email finds you in good health and high spirits. My name is Abhay, and I represent Fitelo, a leading health counseling and personalized diet planning platform dedicated to assisting clients in achieving their weight loss and wellness objectives. We have been keenly observing the changing landscape of the health and wellness industry, and we believe that a strategic collaboration between Fitelo and Food Darzee would be mutually beneficial and highly valued by our clients.

Our clients often express the desire for a seamless integration of health-conscious meal planning and delivery services. This led us to recognize the potential of a partnership with Food Darzee. We firmly believe that by joining forces, we can provide our clients with not only personalized diet plans but also the convenience of having these plans translated into delicious and health-focused meals delivered to their doorstep every day.

This partnership aligns perfectly with our shared goal of enhancing the overall health and well-being of our customers. We envision a collaborative approach where Fitelo's expert nutritionists work closely with Food Darzee's culinary team to ensure the highest standard of personalized, nutritious meal offerings.

We would appreciate the opportunity to discuss this potential partnership further and explore how we can collectively offer an enhanced and holistic experience to our clients. Looking forward to your favorable response.

Warm regards,

[Your Name] [Your Position] Fitelo

🚨 Uh oh! Imagine haven’t received a response for any of your outreaches. Your filled out their partner form, tried contacting them on LinkedIn, found a POC from the company but to no avail.

Use the FES job matrix to identify potential follow ups approaches for different POCs.

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What would your strategy be to get your foot in the door to reach a meeting?

Outline the channel you’ll reach out on, the message you’ll send, and any follow-ups you might want to do. Build a comprehensive strategy from A-Z on how you’ll reach out on email, socials, cold calls etc.

👉🏼 Submit your strategy here

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Step 6 - First Call Design

💡 Create your first call design with the partner PoC. Divide it in terms of what you will do:

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Before the call

Research your partner’s current goals (what do they talk about on their website, social handles, content blogs, recent events, other resources)

👉🏼 Write partner’s current goals:

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Food Darzee talks about nutrition, health, and achieving fitness goals through our tailored meal plans. Nourishing our customers with wholesome, balanced meals that support their unique health aspirations. Expertise in dish preparation which ensures that each dish is meticulously crafted to contribute to a healthier lifestyle. By focusing on the nutritional value and the impact of our food, we aim to empower individuals in their journey towards optimal health and well-being.

Do these goals align with your current goals?

👉🏼 Justify your reasoning here

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Yes, Both Foood Darzee and Fitelo have aim of making their client healthy.

Why should the partner consider you? Perform a competitive analysis + identify mutual customer pain point to find your edge against the competition

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Competitive Analysis Template

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​Create a value prop for your partner

👉🏼 Submit your value prop design here

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📞 During the call

Create a conversation design for your first call with your partner PoC. Set expectations, discuss how your joint solution benefits mutual customers, build trust, outline deliverables

Optional: Take a feeler on possible GTM opportunities you could explore

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👉🏼 Submit your conversation design here:

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Objective: To set expectations, discuss the benefits of the joint solution for mutual customers, build trust, and outline deliverables.

Participants: Abhay from Fitelo, [Food Darzee's Point of Contact (PoC)]

Agenda:

1. Introduction and Warm-up
2. Overview of Fitelo and Food Darzee
3. Objectives of the Partnership
4. Benefits for Mutual Customers
5. Expectations and Deliverables
6. Next Steps and Action Items

1. Introduction and Warm-up

• Me: Good Morning, I hope you're doing well. Thank you for taking the time to discuss this exciting collaboration.

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2. Overview of Fitelo and Food Darzee

• Me: Fitelo is a health counseling and personalized diet planning platform, aimed at assisting clients in achieving their weight loss and wellness goals.

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3. Objectives of the Partnership

• Me: The primary goal of this partnership is to seamlessly integrate health-conscious meal planning with our personalized diet plans. We want to provide our clients with the convenience of having these plans translated into delicious and health-focused meals delivered to their doorstep daily.

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• 4. Benefits for Mutual Customers
• Me: By aligning Fitelo's expert nutritionists with Food Darzee's culinary team, we aim to offer a holistic experience. This collaboration will empower our mutual customers to meet their health goals effectively by ensuring they receive nutritious, personalized meals that complement their fitness journey.

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5. Expectations and Deliverables

• Me: In terms of expectations, we envision regular communication and collaboration between our teams to ensure the smooth execution of our integrated services. We'll define key deliverables and timelines to achieve a seamless customer experience.

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6. Next Steps and Action Items

• Me: To move forward, we propose scheduling a follow-up meeting to dive deeper into the technical and operational aspects. We'll also share a draft partnership agreement for review.
• Propose potential dates and times for the follow-up meeting.

📝 After the call Create a summary that you’ll send to your partner PoC

👉🏼 Submit your summary here:

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Step 7 - Company buy-in and alignment

👉🏼 Stakeholder concerns:

• Execution Worries: New product, marketing, sales, and support setup challenges.
• Food Quality Assurance: Assurance regarding the quality of food provided by Food Darzee. </aside>

👉🏼 Product team concerns:

• Product Creation Challenge: Developing a complementary product integrating with Fitelo.
• Integration Hurdles: Ensuring seamless integration of both platforms. </aside>

👉🏼 Marketing team concerns:

• Positioning Shift: Adapting the positioning strategy for the new integrated offering.
• Target Audience Focus: Shifting focus to individuals seeking weight loss in the Ideal Customer Profile (ICP). </aside>

👉🏼 Sales team concerns:Dual Product Pitch: Effectively presenting two distinct products - Fitelo for weight guidance and Food Darzee for food delivery.

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Step 8 - Building Trust

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💡 Solving for trust and engagement with the partner

1. Create a strategy for building trust with your partner at each step of the partnership
2. Create a strategy to improve transparency between you and your partner
3. Create a strategy to increase engagement with your partner

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👉🏼 Strategy for trust building Utilize Face-to-Face Interaction: Leverage in-person interactions for critical decision-making, fostering stronger relationships and effective outcomes. Keep it touch with the POCs with the chance to invest, showcasing their vested interest and fostering a deeper level of trust and collaboration.

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👉🏼 Strategy for improving transparency Provide weekly, fortnightly, and monthly updates on referred customers and product features.

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👉🏼 Strategy for increasing engagement Involve stakeholders in feature planning and rollouts through frequent consultations.

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Step 9 - Plan and Launch GTM

💡 Before creating your GTM strategy, answer these questions:

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👉🏼 What is the problem you are solving for? Food Darzee is solving the problem of getting the right meal similar to what has been recommended

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👉🏼 Is there demand for your offering? Majority of the Customer have the guidance but do not have right resources to fufil their need

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👉🏼 Who’s your brand offering for? All the customer who do not have time to cook food

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👉🏼 Where does your ICP spend most of their time? Social Media, Youtube, Offices

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💡 Create a co-marketing strategy for your partnership, include the teams involved, timelines, and effort. If the co-marketing activity is on the partner’s real estate, please mention the approach you'll follow to convince your partner.

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​If the co-marketing is on the partner’s real estate, please mention the approach you'll take

👉🏼 Write your approach here

Pitch:

Comprehensive Health Assessment: Highlight the integrated approach, where customers receive customized food recommendations based on their individual health assessment. Key Value Propositions:

Optimized Food Choices: Emphasize how this collaboration optimizes food choices, enhancing the efficiency of their health journey. Exceptional Results: Showcase the potential for exceptional outcomes through the symbiotic partnership of Food Darzee and Fitelo. Customer Benefits:

Personalized Health Experience: Communicate how this collaboration tailors the health journey uniquely for each individual. Efficiency and Effectiveness: Convey that customers can achieve their goals more effectively and efficiently with this holistic approach. Call to Action:

Actionable Step: Encourage customers to take the first step by engaging in the integrated health assessment for a personalized health and nutrition plan.

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